Shaun Jardine, Big Yellow Penguin is unashamedly and unapologetically a disruptor.
As a solicitor and former law firm CEO of a top 250 law firm, he has an insight into what makes law firms tick. Shaun founded Big Yellow Penguin (BYP) in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value-based pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again.
Shaun is the author of Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm which was published in January 2024.