With a reputation for driving innovation, heavyweight marketer Neil Apter joins one of the UK’s leading IT software developers for Law Firms: Brochet.
The addition to the team will allow Brochet to proactively engage and develop their suite of products to more of the Top 200 Law firms through 2019.
Neil brings to the table a background in B2B & B2C strategic marketing management. His last position was with Expense Reduction Analysts, a Brochet client and procurement partner to the legal sector. His previous experience was largely within agencies, where past clients included John Lewis & Waitrose, Sony, Activision and The National Trust.
“Brochet is an interesting business, with plenty of scope to grow. I plan to work with Nikki and the team to identify opportunities to expand the business we have with existing clients and generate additional opportunities with new clients.
Along with the Word & PowerPoint templates, the business has developed two well-regarded products in Brochet Paste and Cross-reference. Both have the potential to be of interest to all law firms. I look forward to introducing these products to a wider client base and developing new opportunities.”
Founding Director of Brochet, Nikki Pike, felt that the time was right for the appointment. “We welcome Neil to the team as Marketing and Sales Director, he will provide Brochet with the opportunity to focus more on marketing planning and implementing sales, as well as looking at product development. Neil will also be more widely involved with the broader interests of the business targeting both existing and new markets with a view to building turnover and profitability.”
Brochet will be attending the British Legal Technology Forum on the 12th March at Old Billingsgate London and Neil, along with the Brochet team will be on hand to demo any of the Brochet suite of products or discuss particular requirements.
Brochet’s objective is to save clients significant time and allow them to deliver consistently branded documents to enhance their reputation with clients. Founded by Nikki Pike, Brochet has been established for over 18 years. The business is built on a rare mix of a boundless knowledge of Microsoft Office, talented developers and an understanding of branding and design.
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