Unprecedented everyday use of smartphones impacting the planet
We are living in a mobile-first world and power is the foundation to staying connected as we are become more and more reliant on our smartphones for so many of the things that we do every day – but did you know that every year phone chargers account for around 12 million tonnes or 36 pounds for each person living in the EU? Let’s just take a second to picture that huge number, its equivalent in weight to 4 million Ford F150 pick-up trucks! That’s a huge amount of non-biodegradable material filling up landfill sites, and just to add to the problem, they also bleed out harmful toxins like mercury and lead into the earth.
However, there is hope on the horizon, and the impact could be significantly reduced as the market moves toward a more ubiquitous and common standard for charging phones. This will either mean one adaptor type and therefore less need for different types of chargers – one example could be that users do not need a new charger with every phone. Alternatively there could be a wholesale shift to using a charging standard that has already had huge commitment from the smartphone industry – Qi wireless charging. The universal standard in wireless charging means that going forward many users are using one charger, which means everyone is not carrying their own and is a much more efficient use of energy and material overall.
Reducing the amount of personal chargers needed in the world going forward, breaks the cycle and ultimately means less ending up in landfill. This obviously does not help the hundreds of thousands of chargers currently out on the market, but at least there is an end in sight for how to curb this problem. This move would also greatly reduce the energy consumption going into making these plugs, cables and wires needed for every single phone, further reducing the impact.
What’s driving the change?
Two elements are at the core of this drive for change, first of all regulations and policies being driven from governments across the world, and secondly big moves and commitment by the world’s leading tech companies. These two elements are being driven by a wider, heightened awareness and sense of responsibility by consumers about how the choices they make impact the world around them, which in this case leads to more convenient ways of charging at home and when on the move.
The European Union have now voted overwhelmingly (520/40) in favour of one standard in cabled charging – USB-C. After a 10 year battle the European Commission are finally forcing tech giants like Apple to adopt a single universal charging method. This means as this regulation is enforced, all devices sold in Europe would be required to have a new standardised charging method. This means top manufacturers like Apple have to consider how they will adapt to this change, either changing the physical port or they could decide to abandon its charging ports altogether, adopting technology already in widespread use – wireless charging.
The iPhone 13 Pro Max set to feature a “completely wireless experience” in 2021.
According to a number of online sources, Apple plans to launch a high-end iPhone 13 Pro Max featuring a “completely wireless experience” without lightning connector in 2021, ths speculation being fueled by a prediction from well know Apple analyst Ming-Chi Kuo. These rumours are further fueled by Apple continually making big commitments to wireless charging in recent years, with its top and mid-range phones all containing wireless charging functionality as standard. This links nicely to the company’s stated long-term goal of a complete wireless experience to “remove all ports completely, in the pursuit of perfection”.
It’s not just Apple, all the other major smartphone manufacturers across the world, for example, Huawei, Google and Samsung have shown commitment to wireless charging across their ranges. This commitment adds up to an estimated 4 billion wireless charging devices being shipped by 2023. With this number of devices in daily use, we are expecting to see an explosive growth in demand for a more convenient and more environmentally sound ways of powering up devices, particularly in public spaces.
“4 billion wireless charging devices will be shipped by 2023, and we predict explosive growth in demand for a more convenient and more environmentally sound ways of powering up devices.”
We’re going carbon neutral
Reducing impact on the planet is high on Chargifi’s agenda, and we are proud to share that all charging sessions on our smart wireless charging platform have been carbon neutral since 2015. That means that we are committed to continually offsetting each and every charging session across our global network.
One of the advantages of being cloud-connected means we log and have visibility of each and every charging session on our network. That means we can clearly see every session, how long and how much energy is consumed and offset against that. It also means we can give complete peace of mind to our customer that they are providing a seamless and reliable charging experience, as our spots are managed by our cloud platform.
We are totally committed to helping provide a more convenient, seamless and eco-friendly way of staying powered up, and we are really encouraged by the moves governments and top phone manufacturers are making to drive change in this space for a better, more eco-friendly experience. With one universal wireless standard across phones, less cables, wires and plugs will end up in landfill.
For customer experience in public spaces, it also means a much more seamless and hassle-free charging experience that is not tarnished by messy cables snaking around the floor, looking unsightly and potentially causing trip hazards.
If your business is looking to update to a more forward-thinking charging experience, why not get in touch to find out how Chargifi can be integrated into your space? Need more info on why wireless charging is great for business? Download our 5 reasons why wireless charging for your business right here :
Wireless charging puts you ahead of the competition
Grow brand loyalty through better customer experience
Personalization based on location data
New and revitalised revenue streams
Cut costs and time spent on service maintenance
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